5 efficiency principles for logo creation
You’ve probably noticed that any known and successful company has paid some attention to the logo creation process. Of course, logo is not a defining aspect for success in the business world, but it is definitely an important aspect. It represents a basic element in branding, which helps potential customers recognize your company and distinguish it from others. And this brand identity will definitely help you get more customers.
Before choosing the logo that will represent you, you must set your goals and choose the elements that define you and differentiate you from other businesses. For the best solution, contact a specialized graphic design agency, who can guide you towards the optimal choice.
What principles should you follow in the logo design project?
A logo represents the brand identity through which you will be noticed in the field of activity. It has to be easy to recognize, in a simple form, easy to remember, built for longevity and versatile, so that it is suitable for both print and online. Here are 5 basic principles for creating an effective logo:
- Simplicity – a simple logo allows for easy recognition, and without this the memorable and versatile logo cannot be reached. Keep in mind that people look at things in a hurry, especially things like billboards, labels or other marketing elements.
- Create a memorable logo – within this principle also comes the simplicity, but most importantly, the attention to a unique concept, which manages to communicate the message you want to convey.
- The logo must be longevity. This is the thing that most designers look for. A process of creating a logo that will bring you an emblem that will last over 20 years. Only these types of logos will be able to create a loyal community for your brand. It should not just follow the trends and styles of a certain period, because it may no longer be current.
Create a balance
- The versatile logo will help you promote yourself through several platforms and products, such as business cards, billboards, social media advertisements and more. That is why, when completing the project of creating the logo, you must consider an element that will fit both on a business card and on an advertising poster placed on the street.
- The principle of relevance should show that your logo fits your purpose and company identity. A logo must represent the image of the company by using forms, lines and elements representative of the industry. One tip is to apply principles such as: use of curved lines for companies dedicated to young people and straight lines for sober companies.
The field that deals with logo creation, namely graphic design, is an aspect of creativity. Therefore, you are free to create your own image as you wish. However, it is good to include these 5 basic principles in your project.
In your opinion, how do you think you can make an effective logo design project, to get noticed? Tell us in a comment!
