When blogging started, the term copywriter was not well known. The first blogs were just online journals, private too much. Of course, becoming a professional blogger and making money from this online was not a definite goal. Since then, the blogosphere has evolved, and now people are writing blog articles for a lot of reasons. There is even a distinct distinction for the types of blogs: business, lifestyle, fashion, food, entertainment, advertising and more. Thus began to define and purchase packages of copywriting services, both for people who want a blog and for those who see through it a way to improve their business from the SEO point of view.
Does a copywriter’s blog help SEO?
Yes, help. This is the simplest answer. But owning a blog for your business is not in itself a factor that helps you rank. Blogging is good for SEO because it helps with a number of factors that are important for ranking factors. When you have a blog, professionally written by a copywriter, constantly updated with quality blog posts, on topics relevant to your audience, this makes a huge and important difference to how your site is presented within the engines. search.
5 reasons why blogging is beneficial
Blogging keeps your site fresh and current with different events. If you happen to come across a site that has not been updated for years, you will most likely lose confidence immediately. Maybe the company that manages it went out of business. Maybe he moved. In any case, it does not present a source of trust. Blog articles are the best solution by which you can show a constant interest for the business you undertake. In addition, Google does not want to provide search engines with old information, which is why sites with an active blog will always be better positioned.
A blog keeps people more on your site. The number one priority for Google is to provide users with the best results for what they are looking for. If someone searches for a topic and accesses the first link, but leaves after only a few seconds, that means it wasn’t helpful. Then, if someone goes to a site and spends time reading an article, Google thinks that’s a good thing.
Blogging supported by a copywriter’s work helps you rank long keywords. Most of those who have started online are making SEO efforts to rank well on the most searched words for their domain. However, half of Google searches contain keywords for terms of 4 words or more. Although this does not attract as much traffic, the one who comes to your site comes from people who are clearly framed in your target audience.
Links
A blog gives you opportunities for internal linking. As you start posting articles, you will add more pages for different but similar topics and you will have more opportunities to naturally link those pages to each other.
A quality blog offers several reasons for sites to link to yours. External links offer you notoriety and additional traffic, with a minimum of effort: to have interesting and quality content.
